June 8 is World Ocean Day, a day to mobilize and unite people around the world around a more sustainable management of the oceans, while paying tribute to their beauty and richness.
It's a reminder that the oceans play a vital role in the sustenance of the human species. They are the lungs of our planet, providing most of the oxygen we breathe. They are also an important source of food and medicine, and an essential part of the biosphere.
On this important day, SeventyOne Percent wants to remind us of its commitment to producing ocean-friendly suncare products.
The brand is a member of the "1% for the Planet" association, and as such donates 1% of its sales to environmental associations.
This year it has chosen to support Pure Ocean, an NGO which supports ambitious scientific programs
around the world to preserve marine ecosystems. Each year, via an
international call for projects, followed by an analysis by the five eminent researchers who make up the
scientific committee, Pure Ocean selects projects with a strong innovative dimension, whether technological, ecological or social. And it's this innovative and committed dimension that convinced us!
Finally, to celebrate this very special day, the brand is delighted to announce the release of its Sun Lover Playbook, an essential guide to understanding sun protection, its importance for the health of your skin, and its impact on the environment.
This white paper was developed with an independent eco-toxicologist, and includes practical advice, key information and indispensable tips for enjoying the sun in complete safety. From understanding UV rays to selecting the right products for each skin type, you'll be armed with invaluable knowledge for taking care of yourself on your outdoor adventures.