The magic ingredient: hyaluronic acid

Yes, yes, magic, but what exactly is it for? 

What you don't know abouthyaluronic acid: a water sponge that does everything right!

This flagship molecule is the most powerful available. Discovered in 1934 in the vitreous humour of the bull's eye, hyaluronic acid, or hyaluronan, is the combination of a uronic acid and an aminoglycan. This sort of water "sponge", naturally present in our body, ensures, among other things, the plumpness of the skin and the freshness of the complexion.

And since its production decreases by 6% every decade, causing skin slackening and wrinkles, synthetic formulas and aesthetic treatments are used to compensate. 

Hyaluronic acid helps to replenish and strengthen the skin by boosting its moisture and improving its elasticity. As it is already naturally present in the skin, it is highly compatible with the skin, making it a very effective and trusted ingredient.

This star combines with water and fills the intercellular spaces, which contributes to its exceptional moisturising This contributes to its exceptional hydrating power and leads to a lasting beauty of the skin, which becomes soft, smooth and elastic, especially on the face. Hyaluronic acid thus serves to maintain the skin's hydration, contributes to its tone, and protects it from external environmental agents (pollution, UV, cigarette smoke, etc.).

But in which SeventyOne Percent product is it found? In the Urban Feel Good!

The all-in one face fluid SPF30 and 85% natural is the essential in your morning routine. 

Ultra moisturising and ultra protective, it is the ultimate face care for 360° protection.

Everyone wants to limit their facial care routine to the essentials. A very light and pleasant smell and texture. This product has the advantage of being versatile and suitable for all skin types. It soothes, moisturises and nourishes in depth, protects from the sun thanks to its index 30 and from pollution throughout the day. You feel your skin is more rested and protected from aggressions such as pollution, salt, weather... Simple and effective with our Urban Feel Good!

Directions for use :

Apply daily in the morning and evening to clean, dry skin to protect the skin from UV and/or blue light at the start of the day and in the evening to deeply moisturise. Massage well into your face for better absorption of the product. to make this face fluid a perfect make-up base.